Online Friendly Mutual Funds
I went through application process for purchasing mutual funds online, spent 2 lacs to generate this study, so that you don't have to suffer. I targeted direct option with all funds as if I were a first time investor.
With most MFs a little bit of juggling between your personal data like bank account, MICR code and PIN/password generation exercise - you will get online, you can transact online.
Here is the online friendliness meter
Red - Deceptive; First purchase is easy but online transactions are not available
Orange - Paper work involved; This is when you can't make first purchase online
Yellow - Light paper work involved; submission of forms for PIN generation is involved
Green - Good, everything can be done online; no need to step outside
One's marked in Red and Orange are least user and online friendly. Most of them use Karvy software for operations and Karvy is BAD at customer service. For Canara Robeco and IDBI - any emails you send to customer service will go to Karvy! These MFs are not even interested in talking to customers. This is bad news for investors.
Escorts has no online presence, it is very odd that they don't have it.
I chose India Post speed post for all posting of paperwork, most of it just cost 17 rupees within the city. Tracking and sms alerts are bonus.
| Online Account Opening | Online Transactions | Ease of Use / Transactions | Security/authentication | |
| Axis | Yes, 2 step register and buy | Yes, once folio is created | Yes, fairly easy | okay |
| Birla | Yes, 3 steps, first log request for zero balance folio and then wait for activation, and then buy | Yes, Once folio is created |
Yes, fairly easy to use |
okay |
| BNP | No, all paper | No Need to request for a PIN. Site is also confusing as it serves both Sundaram and BNP |
Not so great | Sharing concerns between Sundaram and BNP |
| Canara | Yes, 2 step but fully ridden with problems - fake online ease to buy but paper labor to follow | No Needs paper work with physical documents and post, twice the work |
Ok, poor customer service is painful | okay |
| DSPBR | No, all paper and post | Yes, easy once folio is created | Straight forward | okay |
| DWS | No, all paper and post | Yes, easy once folio is created | okay | okay |
| Escorts | No, all paper and post | No online portal | No online portal | No online portal |
| Franklin | Yes, 2 step, register and buy | Yes, easy once folio is created | Yes | okay |
| ICICI | Yes, 2 step, register and buy | Yes, easy once folio is created | Yes, old style ui | okay |
| IDBI | Yes, 2 step but ridden with paperwork - fake online ease to buy but paper labor to follow | No, folio is frozen till all paper work is submitted, twice the work | Painful, need to submit documents and wait, poor customer support | okay |
| IDFC | Yes, 1 step | Yes, but will need to wait for 3rd party verification | One of the most easy websites to use | okay |
| JP Morgan | No, all paper | No, will need to apply through paper and post | okay | okay |
| Kotak | Yes, 1 step | No, will need to apply for PIN through paper and post | okay | okay |
| Mirae | No, all paper and post | Yes, once folio is created | okay | okay |
| Motilal | Yes, 1 step | Lacks username password creation ability, you have to key in folio number | doesn't show progress, apart from that is is okay | Potential risk of key sniffing as folio number is keyed in |
| Principal | Yes, 1 step but ridden with paper work - fake online ease to buy but paper labor to follow | Yes, once folio is created, works only on MS Internet Explorer! | only internet explorer can be used. Firefox and Chrome aren't supported! | okay |
| Reliance | Yes, 1 step | Yes, once folio is created | good | okay |
| SBI | No, all paper work | Yes, once folio is created | okay | okay |
| Sundaram | No, all paper work | Yes, once folio is created | okay | okay |
| Tata | No, all paper work | Yes, once folio is created | okay | okay |
| UTI | Yes, 2 step | Yes, once folio is created | okay | okay |
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